What is referred to as the total amount of revenue a property can generate at full capacity?

The term that describes the total amount of revenue a property can generate at full capacity is known as Potential Gross Income (PGI). PGI represents the maximum income a property could produce under optimal operating conditions, without accounting for vacancies, concessions, or operating expenses. This figure is critical for property owners and investors as it sets a benchmark for the potential profitability of a real estate investment.

While other options touch on aspects of property income or value, they do not encapsulate this specific concept. Net Operating Income, for example, represents the income remaining after deducting operating expenses from gross income, but does not reflect the total revenue at full capacity. Gross Revenue generally refers to the total income before any deductions but might not specify the potential of a property at full operational levels. Market Value pertains to the estimated value of the property in the current market, which is influenced by factors beyond just income potential. Thus, PGI is the accurate term for describing the total revenue potential of a property when fully utilized.